Social Media Marketing Services
I help businesses run social media campaigns that bring in paying customers, not just likes. Whether you want to build your brand, run Meta Ads, or manage your social media from scratch, I handle the full strategy and execution for you.
200+
businesses served
20 years
in digital marketing
Meta
Meta Ads Expert
Author
Author of "The Ting in Marketing"
What Is Social Media Marketing and How Does It Help Your Business?
Social media marketing is the process of using platforms like Facebook, Instagram, LinkedIn, and YouTube to attract, engage, and convert your target audience into customers.
It includes two main parts:
• Organic social media: Creating and posting regular content to build your brand, stay top of mind with your audience, and grow your followers without paying for ads.
• Paid social media (Meta Ads): Running targeted ad campaigns on Facebook and Instagram to reach specific groups of people and drive them to take action, whether that
is buying a product, filling out a lead form, or calling your business.
When done right, social media marketing helps your business build trust with potential customers before they ever speak to you. It also gives you a direct line to your audience so you can answer questions, share updates, and stay relevant.
According to Statista, India had over 462 million social media users in 2023. That number is growing every year. Your customers are already on these platforms, and the question is whether your brand is showing up for them or your competitor is.
Social Media Marketing Services I Offer
I offer a full range of social media marketing services for businesses. You can choose
one specific service or work with me on a complete social media strategy that covers everything
from content to paid campaigns.
Social Media Management
✓ I manage your social media accounts every month, so you stay stress-free.
✓ I create a clear content calendar with post ideas and posting schedule.
✓ I design custom graphics and write captions for each post.
✓ I publish 8 to 16 posts per month based on your plan.
✓ I use the right hashtags and keywords to improve reach.
✓ I handle comments and DMs to keep your audience engaged.
✓ I track performance like reach, engagement, and follower growth.
✓ I share a simple monthly report with clear insights and progress.
Meta Ads Management (Facebook and Instagram Ads)
✓ I run and manage Meta Ads on Facebook and Instagram to reach your ideal audience at low cost.
✓ I handle complete setup, including ad account, campaign goals, audience targeting, and tracking.
✓ I design ad creatives and write clear ad copy that attracts clicks and leads.
✓ I run different campaigns like lead generation, traffic, conversions, and brand awareness.
✓ I set up retargeting ads to bring back visitors who did not take action.
✓ I use lookalike audiences to find new people similar to your best customers.
✓ I monitor and optimise campaigns every week to improve results and reduce cost.
✓ I share simple reports with data like spend, reach, clicks, leads, and cost per result.
LinkedIn Marketing for B2B Businesses
✓ I help B2B businesses grow on LinkedIn where decision-makers are active.
✓ I manage your company page with a clear content strategy and regular posting.
✓ I create strong content for founders to build personal brand and authority.
✓ I write thought leadership posts that build trust and industry credibility.
✓ I run LinkedIn Ads to target the right professionals and businesses.
✓ I set up lead generation campaigns to capture quality B2B leads.
✓ I optimise content and campaigns to improve reach and engagement.
✓ I track results and share simple reports with leads and performance data.
Social Media Content Strategy
✓ I create a clear social media content strategy so your posting stays consistent.
✓ I define what to post, when to post, and where to post.
✓ I study your audience to understand their interests and problems.
✓ I build 3 to 5 content pillars for your brand direction.
✓ I plan a monthly content calendar with post ideas and schedule.
✓ I guide captions, creatives, and overall visual style for each post.
✓ I balance educational, promotional, and engagement-focused content.
✓ I align every post with a clear goal like reach, leads, or sales.
Social Media Marketing Services I Offer
I offer a full range of social media marketing services for businesses. You can choose
one specific service or work with me on a complete social media strategy that covers everything
from content to paid campaigns.
Engagement:
Approach
Progress
Engagement:
Witness your interactions soar as we fine-tune your social media strategy for remarkable outcomes. It’s like turning a whisper into a resounding conversation.
Don’t empty your pockets on ads without guarantees. We optimize your spending by extracting the most from your current social media audience.
Approach
A seamless, audience-focused experience isn’t just an advantage – it’s essential. We ensure your followers relish their journey across your platforms, cultivating loyalty and credibility.
Progress
Social Media Marketing is an expedition, not a destination. As your brand evolves, so should your social media tactics. We’re here for the long haul, ensuring your strategies remain cutting-edge.
Social Media Platforms I Manage for Businesses
Best for: Lead generation, brand awareness, retargeting, local businesses
Best for: Visual brands, ecommerce, fashion, food, fitness, beauty
Best for: B2B, professionals, recruitment, thought leadership
YouTube
Best for: Long-form content, tutorials, product demos, educational brands
Twitter / X
Best for: News, updates, PR, tech brands, real-time conversations
How I Manage Your Social Media Marketing Step by Step
I follow a clear, repeatable process with every client. You know exactly what is happening at every stage and what to expect next.
Step 1: Free Strategy Call
Understanding your business before touching anything
Step 2: Custom Strategy and Plan
A clear roadmap built specifically for your business
Step 3: Execution and Launch
Everything set up, created, and live without you lifting a finger
Step 4: Monthly Reporting and Ongoing Improvement
You always know what happened, what changed, and why
Key Benefits you can expect from our Social Media Marketing Service:
Elevate your brand's presence on social media, ensuring consistent recognition by your target audience.
Expertly crafted content sparks interactions, resonates with your audience, and encourages sharing.
Attract new, relevant followers to expand your reach and potential customer base through targeted strategies.
Direct interested users to your website, converting social media interest into potential customers and generating leads.
Foster stronger connections with your audience by promptly responding to comments, messages, and feedback, demonstrating your commitment to customer satisfaction.
What Results Should You Expect from Social Media Marketing?
Social media marketing results depend on your industry, budget, and goals. Here is a realistic
picture of what businesses working with me typically see:
| Goal | Timeline | What You Can Typically Expect |
|---|---|---|
| Build brand awareness | Month 1 to 3 | Consistent growth in reach, profile visits, and follower quality as content starts reaching the right audience |
| Generate leads via Meta Ads | Month 1 to 2 | A steady flow of leads at a cost significantly lower than a local agency, without compromising on quality or targeting |
| Improve ROAS for ecommerce | Month 2 to 4 | Steady improvement in cost per purchase as campaigns are tested, refined, and optimised every week |
| Grow social media following | Month 1 to 6 | Gradual and consistent growth in followers who match your ideal customer profile rather than random or irrelevant accounts |
Why Businesses Choose Rushik Shah for Social Media Marketing
I am not a large agency where your account gets handed to a junior team member you have never spoken to. When you work with me, you work directly with me. I have spent over 20 years in digital marketing with a focused track record of helping businesses grow their brand and customer base through social media and paid advertising.
Here is why businesses keep coming back:
Direct access:
You speak to me directly, not a project manager or account executive. I am the one doing the actual work on your account, every single day.
Senior-level execution at every stage:
You get experienced strategy, execution, and reporting from day one without paying large agency fees or settling for junior-level work.
Honest reporting:
I share results every month, including the ones that did not go as planned. I tell you exactly what I am changing and why, so you are never left guessing about your own campaigns.
Cross-industry experience:
I have worked with businesses in ecommerce, real estate, education, healthcare, retail, and services. That experience across different industries directly improves the quality of decisions I make for your account.
Meta Ads expertise:
I have managed Facebook and Instagram ad budgets ranging from small business campaigns to large-scale monthly spends, across different industries and audience types.
Industries I Serve
I work with businesses across different sectors. Social media strategy looks very different for a fashion brand compared to a B2B software company. That is why I customise the approach for every client based on their industry, audience, and goals.
| Industry | Best Platforms | Primary Goal |
|---|---|---|
| Ecommerce and Retail | Facebook, Instagram | Drive product sales and reduce cart abandonment |
| Real Estate | Facebook, Instagram, LinkedIn | Generate qualified property leads and build developer or agent credibility |
| Education and Coaching | Facebook, Instagram, YouTube | Build audience trust and generate course or workshop enrolments |
| Healthcare and Clinics | Facebook, Instagram | Build doctor or clinic credibility and generate appointment bookings |
| B2B and SaaS | LinkedIn, Twitter | Build thought leadership and generate qualified business leads |
| Restaurants and Food | Instagram, Facebook | Grow brand awareness, drive footfall and increase online orders |
| Fashion and Beauty | Instagram, Pinterest | Grow followers, drive product discovery and direct sales |
Managing Social Media Yourself vs. Hiring a Social Media Marketing Expert
| Factor | Doing It Yourself | Working With Rushik Shah |
|---|---|---|
| Time required | 10 to 20 hours per month | You spend 1 to 2 hours on approvals only |
| Content consistency | Often irregular or skipped during busy periods | Consistent posting schedule every month |
| Ad performance | High chance of wasted ad spend without the right setup | Structured campaign setup with weekly checks and adjustments |
| Strategy | Based on guesswork or what others seem to be doing | Based on your specific audience, competition, and goals |
| Reporting | Manual tracking, easy to miss what is not working | Monthly report with clear metrics and next steps |
| Cost | Your time plus ad spend, plus learning curve cost | Fixed monthly service fee, transparent ad spend |
Social Media Marketing FAQs
Pricing depends on which services you need, how many platforms you want to cover, and whether paid advertising is part of the plan. I offer fixed monthly packages for social media management and a separate management fee for Meta Ads on top of your ad budget. The best way to get an accurate number is to book a free strategy call where I can give you a clear breakdown based on your specific requirements.
It depends on whether you are running paid ads or organic content. Meta Ads campaigns typically start generating leads or sales within the first two to four weeks once the campaign is properly set up and tested. Organic social media takes longer because you are building an audience from scratch. Most clients see meaningful engagement and follower growth within two to three months of consistent posting.
It depends on your goal and timeline. If you want leads or sales quickly, paid ads give you faster and more measurable results. If you want to build a long-term brand presence and community, organic content is essential. Most businesses benefit from both working together. I can recommend the right mix based on your budget and what you are trying to achieve.
Minimal. You will spend roughly one to two hours per month reviewing and approving content before it goes live. I handle the strategy, creation, scheduling, monitoring, and reporting. You stay focused on running your business while I manage the execution.
I will need access to your social media accounts, your brand guidelines or any existing assets like logos and brand colours, a basic brief about your business and target audience, and your ad account access if Meta Ads are part of the plan. I guide you through exactly what is needed after the strategy call so there is no confusion on your end.
Yes. I work with businesses across different markets. Communication happens over email, WhatsApp, or video calls and I adapt to your preferred schedule. All reporting, content approvals, and strategy discussions are handled remotely without any disruption to your workflow.
I review every campaign every week. If something is not working, I make changes before it becomes a bigger problem. I also flag it in your monthly report with a clear explanation of what I changed and why. You will never be kept in the dark about performance, good or bad.
I recommend a minimum of three months for social media management and Meta Ads because meaningful results take time to build and optimise. Short engagements rarely give enough time to see what a proper strategy can do. That said, I am happy to discuss what makes sense for your situation on the strategy call.
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Location
803, Corporate House, Nr. Dinesh Hall,
Nr. Income Tax, Ashram Road,
Ahmedabad – 380009